Tony Robbins Net Worth | Famous Life Coach's Huge Empire
- Tony Robbins Net Worth: $600million
- Nationality: United States Of America
- Born: 29th February 1960 (61 Years Old)
- Profession: Motivational Speaker, Author, Actor
- Children: 4
In 2021, Tony Robbins net worth is approximately $600 million according to celebritynetworth.com.
Not bad for a former handyman who never went to college.
But how did the Californian raised Robbins manage to achieve this remarkable level of success.
Is being a life coach really that lucrative??
Here's how the 61-year-old overcame adversity during the early periods in his life to become the dominant player in the life coach and personal development industry.
Tony Robbins Net Worth Explained: The Seminars and How They Started
Hosting world famous seminars has been a huge factor of Tony Robbins' net worth being over $600million.
But in order to understand how he has grown such a huge business empire we have to start from the beginning.
Anthony Jay Mahavoric grew up in during the 1960s in North Hollywood, Los Angeles.
The 1960s is one of the most important periods in American history. Not only was the Civil Rights movement taking place at the time but there was also a cultural revolution occurring throughout America and particularly in Los Angeles.
Every tradition in society was being transformed - from fashion, music, drugs and even the 'family unit', there was very little that the 'swinging 60s' didn't have an influence on.
It would be fair to say that the young Mahavoric and his 3 siblings saw the very worst of this period.
After his biological father left when he was just 7-years-old, it became clear very quickly that the responsibility of looking after his brother and sister would fall on the future life coach.
And the subject of his childhood still remains a very emotive one and is something that the motivational speaker remains very guarded about.
Even to this day, the 61-year-old rarely talks about his mother and the impact she has had on him and his life.
In a rare glimpse, the father of four spoke to Piers Morgan about his relationship with his mother and how it was her drug and alcohol dependancy, which was typical for many at the time, that put a huge strain on their relationship.
His mother had a number of relationships and as mentioned in the clip, during his childhood Mahavoric had "four fathers".
One of his four "fathers" was Jim Robbins who adopted Tony and his siblings at the age of 12 as he took on his new "father's" surname.
Growing up in a dysfunctional family with no real authoritative figure and where substance abuse is rife could have set the future the multi-millionaire on the wrong path from early on.
But like so many who triumphed over adversity and overcame the setbacks he turned this negative experience into a positive one.
Talking to Morgan he stated that he believed his difficult upbringing made him a "practical psychologist".
His mother didn't just verbally abuse her own children, at times she became extremely violent as the drug addict even chased her eldest son with a knife before pouring liquid soap down his throat.
Having a younger brother and sister to protect he knew that he had to learn to anticipate at what times and in which type of scenarios his mother would go after him or his siblings.
He developed these skills out of necessity...for protection.
He didn't know at the time that it would be these skills that would change his life.
It was this harsh experience growing up that led Robbins to develop an interest in psychology.
He wanted to understand the "why" part of life.
Why did people like his mother developed drug addictions? Why do people lose the motivation to improve their lives? Why did people in the same class as him in high school have so much more than he did?
Working as a Janitor at 17
Robbins is fairly open about his time in school admitting that he was not the model student. He knew he wasn't going to make it to college and that if he was to become a success it would have to be through other means.
But with a chaotic life at home and two siblings to look after, his academic studies were the last thing on his mind.
Like so many who have had to go through the pressure of having enormous responsibilities at an early age, the teenager would sacrifice his education to work numerous jobs just to make ends meet.
He didn't care what it was, he would do whatever it took and even sacrifice his education to provide the ones he loves.“I used to work as a janitor and I picked that job not because I like janitoring but because I could do it literally from 10 to 2 in the morning,” said Robbins of his time as a 17-year-old.
By getting his work done early during the day it freed up his time to work on his business interests.
The job only paid $40 a week but it was enough to get by, until one day where the budding entrepreneur had to make the tough decision between supporting his family or pursuing his dream of becoming a business owner.
Whilst working as a janitor Robbins also used to work weekends helping home owners move furniture.
A family friend hired him for the weekend and whilst they were on a break the pair got chatting.
Impressed with his new home, the 17-year-old cheekily said to his employer, "My Dad said you used to be such a loser, and how come you're so successful now?".
After an awkward silence the family friend pointed Robbins in the direction of Jim Rohn, a motivational speaker who had changed his life.
Fortunately, Rohn was in town at the time giving seminars to international conglomerate Standard Oil and the curious Robbins wanted to see what the fuss was all about.
But there was one stumbling block to overcome - he couldn't afford the $35 entrance fee.
He tried to get the family friend to pay the fee for him (even after calling him a loser!) but he refused on the basis that it would only be of value to him if Robbins paid for it himself.
Caught in a dilemma the teenager made one of the biggest (and one of the best) decisions of his life and bought the ticket with his weekly pay."And that's what started the game for me."
***** A Brief History of Motivational Speaking
During the 1930s the Great Depression had taken hold on the American economy as work became scarce and unemployment skyrocketed.
It was in these desperate times that emerged a number of highly engaging and charismatic motivational speakers like Napoleon Hill (Think and Grow Rich) and Dale Carnegie (How to Win Friends and Influence People).Rohn was very much a continuation of the trend of self-improvement gurus and had a gripping style that was typical of the prominent motivational speakers.
Knowing almost immediately that this was something he wanted to do himself, Robbins approached Rohn straight after his seminar asking him to become his mentor.
It was this relationship that would define his career as just 10 years later he would be a best-selling author and multi-millionaire self-help guru.
Speaking about Rohn's influence in the early days Robbins said. "He gave me a way of looking at life that allowed me to not ask life to be easier, but to ask that I be better. He got me to realize that the secret to life was to work harder on myself than my job or anything else, because then I'd have something to give people. And he really shaped me."
Becoming a Life Coach and Best Selling Author
We have seen that in his early days Robbins was young, hungry, dedicated and willing to do whatever it took for him and his family to succeed.
And now he had acquired that one missing ingredient that would be a key factor in his success.
Someone to show the former janitor what the path to success looks like and how he could emulate it.
His tough upbringing meant that Robbins had severely lacked a mentor and role model his whole life but he had found one in Rohn.
The technique of having a mentor to show you the way is called "modelling" and has been a cornerstone of Robbins' teaching philosophy ever since he learned it himself.
In order to achieve the success of those in your industry you have to emulate, copy, "be inspired by" (whatever you want to call it) what they are doing right.
This is a key concept that often gets neglected as many feel it is a shady tactic that may be considered as cheating.
It has been a powerful technique used for decades by some of the most successful entrepreneurs in the world.
The above quote from Apple Founder Steve Jobs isn't advocating stealing people's ideas outright.
That is obviously wrong and wouldn't work.
But what Jobs and Robbins understood is that by looking at your competitors or people you want to emulate and understanding what they do right, you can achieve similar success merely by doing something similar.
In his early years of his career in the self-development industry where he was a protege to Jim Rohn helping out in the running of his seminars, Robbins would study Rohn's techniques of communication and made a note of what triggers would captivate his audience.
Always looking to improve, he also drew inspiration from others in the industry like John Grinder (who he went on to work with), who used innovative techniques to inspire his audiences.
Grinder's technique was called Neurolinguistic Programming (NLP) and it involved reconditioning your mind and behaviour to that of someone who is already successful.
Sounds a bit like hypnosis if you ask me.
Actually now that hypnosis has been mentioned, Robbins happened to have study that too.
He was fascinated by all aspects of psychology that had an impact on someones success or failure.NLP has attracted a substantial amount of criticism over the years about its effectiveness to cure the mental disorders it has claimed to help such as depression and anxiety.
And although it has struggled to gain mainstream acceptance by psychologists, Robbins still believes it has provided a huge amount of value to him and his clients, as he continues to use the controversial technique to this day.
He spent years devoted to the subject of psychology and as he gained more confidence in his ability to wield these psychological techniques he started to add his own twists to them...more on that later!
After witnessing the competition in the industry it didn't take long before for the ambitious former school janitor left Rohn's apprenticeship and started his own seminars.
This is when he really started to take off and became so well known that even the President of the United States called him up for advice on how to handle an upcoming impeachment.
Rising to the Top
It was the 1980s: the decade of the "yuppie".
Young, college-educated, professionals with highly paid jobs became the aspiration for many.
In 1988 Robbins released his first infomercial 'Personal Power' which promoted his self-help audiotapes.
With guest appearance from Martin Sheen the informercials and audiotapes became a huge success as they immediately struck a cord with millions of Americans looking to improve their lives.
By 1991 it was reported that his infomercials had been watched by over 100 million Americans.
Robbins' no-nonsense, hard-hitting, straight talking style was typical of the business culture at the time and it resonated with those looking to take advantage of a booming economy.
But the innovative young life-coach didn't stop there.
The 80s and 90s saw the emergence of a number of prominent motivational speakers and life coaches including Robert Kiyosaki (author of Rich Dad Poor Dad), who today has a net worth of around $100million.
In order to rise above his competitors like Kiyosaki, Robbins knew that in order to really make his mark on the industry he had to do something "outrageous" that would grab the media's attention.
Whilst working with Grinder the pair developed a now famous technique of getting their audience to walk on coals.
By doing something that they never thought they could do his audience would start to believe that anything is possible.
It may sound a bit cheesy today, but at the time it was ground breaking (pardon the pun).
It was the type of stunt that would help gain Robbins millions of followers and a huge media coverage that propelled his status into stardom.
It became his signature event.
Not only did his audience explode but his client list was awash with A-listers and celebrities as it became a trend to have a session with Tony Robbins.
Bill Clinton, Barack Obama, Nelson Mandela, Leonardo DiCaprio, Hugh Jackson, Paul Tudor Jones and Marc Benioff are just some of the high profile clients Robbins has helped deal with their challenges in their respective fields.
Even Oprah Winfrey participated in the famous firewalk challenge on her TV show.
All the hype and hysteria that Robbins had created around his seminars had paid off.
By now people didn't just go to Tony Robbins' seminars to improve their life, they wanted to be entertained by the world famous self help guru who did crazy things that were designed to inspire you.
At the age of 26, Tony Robbins net worth was over a million dollars.Speaking to the LA Times he revealed that in 1984 he earned $40,000 and just one year later he managed to earn over $1million and hasn't made less than that ever since.
He had made it.
And with a client list stuffed full of celebs and multi-millionaire businessmen the prices of his seminars started to increase sharply.
As of today you could pay anything between $650 and $3,000 just to see him in action and should you want a private speech it would set you back anywhere between $300,000 and $1million.
Want Robbins as a personal coach? Robbins has a personal schedule full of CEOs paying him $1million per year.
With these prices it's no wonder that the "Unleash the Power Within" Seminar earns him $10 million per year.
He is widely considered to be the best in the business and as fellow self-help guru Tim Ferriss states, the reason that he has dominated the industry for so long as they he him practices what he preaches. Most others have "never built real companies; they've never dealt with high-profile clients in high-stakes circumstances."
With all this wealth and success would Robbins start to slow down??
No - If anything he started to speed up.
If you are fortunate enough to have seen Robbins in action or have read any of his books, you would know that his philosophy promotes constant self-improvement.
A lifelong journey of self discovery and becoming the best version of yourself.
From his early twenties, the self-help guru has compounded his early success and built a world renowned portfolio of seminars to become the dominant player in the industry.
Some of these seminars include:
- Unleash the Power Within
- Date with Destiny
- Wealth Mastery
- Leadership Academy
To date, it has been estimated that approximately 4 million people have attended his live seminars...an astonishing achievement.
More recently the seminars have focussed on entrepreneurship and business, no doubt in response to the growing trend of internet startups that have exploded in recent years.
The world renowned seminars have played a huge role in the Californian's life and are undoubtedly responsible for the majority of Tony Robbins' net worth but they aren't the only revenue stream for the man worth $600 million.
Tony Robbins Net Worth Explained: Author of Bestselling Books
Any self-help coach worth their salt will have a book to sell.
Dale Carnegie, Napoleon Hill and Ralph Waldo Emerson were all massive influences on Robbins and they all had best selling books.
Robbins has released six titles and they have complimented his sold out seminars as they pass on his knowledge for those who can't get to see him live.
Here is a list of his most notable titles:
- Unlimited Power (1986)
- Notes From a Friend (1991)
- Awaken the Giant Within (1993)
- Tony Robbins' Money: Master The Game (2016)
- Unshakeable: Your Financial Freedom Playbook (2017)
- The Path: Accelerating Your Journey to Financial Freedom (2020)
The "giant within" refers to his own personal experience growing up both physically and metaphorically.
During his teenage years he had a growth spurt of 10 inches as his height went to 6ft 7in in just a few years. Not only did he become a giant physically but also mentally as the teenager realised that the only thing holding him back was his mindset.
The book is 'vintage Robbins' as it explores all the original ideas that made him famous, from changing your mindset to believing that you can accomplish your goals if you start breaking barriers and start chasing them.
Check out the reviews on Amazon and see how impactful the book remains to this today.
The Rest of Tony Robbins' Net Worth Explained: Investing, Films, Sports Teams and Real Estate
Tony Robbins' net worth of approximately $600 million hasn't just come from seminars and books although it has played a large part in it.
In addition to his 'day job', the 61-year-old Californian has proven to be a savvy investor and has built up a varied portfolio of assets over the years.
This is not as surprising as you might think, given that the 6ft7 guru's main clientele over the years has been high profile competitive businessmen looking for an edge over their competitions.
Some notable clients have included billionaire hedge manager, Paul Tudor Jones and Salesforce founder Marc Benioff.
Being around these corporate giants has given Robbins access to lots of investment opportunities.
And he has made the most of it believe me.
According to Robbins himself he is directly involved with over 30 companies which generate over $5 billion in revenue per year.
From credit card companies to eSports teams these companies overwhelmingly make up the majority of the multi-millionaire's net worth.
There is no industry that the self-help coach won't venture into with business interests in health supplement products, hospitality and private equity to name just a few.
It's fair to say he's a busy man.
As we can see Robbins is a serial investor and always on the look out for opportunities.
His interest in real estate, however, is both professional and personal.
Over the years the life coach has acquired a number of properties around the world and they have become somewhat of a passion for him.
First up is his mansion in the sandy La Quinta, California which Robbins bought for $875,000.
Having grown up in California, the blue state still remains to be a special place for Robbins but in 2012 he decided to move his base to the east coast.
The 8,500 square foot, Mediterranean inspired property was put up for sale and sold in 2017 for approximately $3million.
Even in real estate, the self help guru is always making money.
Back in 2012, Robbins announced that he would be leaving The Golden State and buying a property on the east coast in Florida.
Many were puzzled by the move considering that the west coast had been the 61-year-old's home for most of his life.
However, all was revealed in his book, Tony Robbins' Money: Master The Game, where the life coach explained that due to the ever increasing levels of taxation in the state he felt he had no choice but to leave.
He made the move to The Sunshine State, somewhere that Robbins admittedly knew nothing about apart from one thing...his state income tax liability would go from 13.3% to zero.
And with that type of tax break for someone who has a net worth of $600 million...thats a lot.
It was enough to really splash out on his new property as it cost him $25million for a 2-acre palatial mansion that backs on to the ocean in Latana, Florida.
Not happy with the interior and the decor from the previous owner, Robbins has spent $10 million updating the 16,000 square ft property to give a more contemporary feel.
Whenever the life-coach is operating out of the United States he is most likely to be found here (or on one of the golf courses).
But perhaps the most famous property in Robbins' real estate portfolio is his resort in Fiji.
The resort was bought for professional purposes but has gone on to become his home and was where he and his second wife got married.
The resort is a truly spectacular piece of real estate that is worth approximately $50million.
Robbins bought the Namale Resort in 1989 for around $12million.
It boasts 525 acres of luxurious spas, plush golf courses and everything the multi-millionaire requires both personally and professionally.
It is where a number of his world famous seminars are held where guests not only get to learn about the ground breaking techniques that the self help guru endorses but are also given the 5-star luxury treatment throughout their stay.
Soccer and Esports
In 2014 Robbins launched his own MLS Soccer Franchise and has also invested millions into eSports teams.
His soccer team, The Los Angeles Football Club, began competing in 2018 and other notable owners include Magic Johnson, Mia Hamm and Peter Guber.
Team Liquid is the name of the 61-year-old's eSports team which he again partnered up with Peter Guber in 2016.
His investment in eSports has already proved to be a shrewd one as a recent tournament win has netted the company tens of millions of dollars.
As you can see there is nothing that the life coach will ever feel is outside is realm of expertise.
How many 61-year-olds do you know who would invest in eSports if they could?
Like so many succesful entrepreneurs Robbins knows that anything can be learned if you are willing to put in the effort and sacrifice.
Films and TV
After achieving extraordinary success in the personal development niche and raising his profile to celebrity like status, Robbins' started to see opportunity after opportunity come his way.
Success breeds success.
Who would have predicted that the former furniture removal man turned motivational coach would have appearances in films such as The Cable Guy, Shallow Hal and even in television shows like The Roseanne Show and the award winning, The Sopranos.
That's right...no one.
And that is the point that he continually makes throughout his work.
Don't limit your beliefs of what you are capable of because when you do you limit your potential to achieve the things you want.
What is Tony Robbins Doing Now?
Today, the 61-year-old lives with his second wife who he married in 2001, Bonnie "Sage" Robbins, in Palm Beach, Florida.
Sage is also a life coach and has a net worth of approximately $2million.
He adopted his first wife's (Rebecca Jenkins) three children in the 90s and Robbins has one biological son, Jairek, who has followed his fathers footsteps into the life coach industry.
Robbins believes that giving back is one of the most powerful things you can do.
Even with their tumultuous past, in 2013 Robbins gave his mother the keys to her own beach house; a moment he said was the best of his life.
But his generosity extends far beyond that of his own family.
In 1991, the philanthropist set up the Anthony Robbins Foundation with the aim of providing help to those who were in similar positions to he when he was young.
The Foundation has since broadened its scope and now helps the elderly, homeless, prisoners and those in need.
Robbins even donated the profits from his book "Tony Robbins' Money: Master The Game" to those in the foundation.
An incredible gesture and shows that the man practices what he preaches...an important attribute he considers you need to make it as a life coach.
The 61-year-old has always believed that it is a misconceived notion that successful people are greedy.
In fact he claims its the opposite.
The most successful people he had coached throughout his career, were the ones who would frequently help others in what they wanted to achieve.
Іn 2014, Robbins со-fоundеd the “Robbins-Madanes Center for Intervention”, with Сlое Маdаnеѕ.
The center is focussed on providing training for 'life skills' for those who had problems with addiction.
In addition to his Foundations, Robbins has donated millions to charity to provide meals to underprivileged kids and even worked with water companies to provide fresh water to small villages in India to present disease.
The guy is relentless and a true example to those who become successful.
In 2016, after noticing the trend of podcasts that were being released and the huge audiences they were attracting, some even rivalled prime time news networks, Robbins launched his own Podcast, The Tony Robbins Podcast.
With so many businesses to run and manage you may find it incredible that he still maintains his social media presence but Robbins is all about one thing...taking action.
The podcast was initially focussed towards businesses and entrepreneurs but is now more geared towards personal development and self improvement.
The podcasts have been downloaded millions of times and you can check them out here.
Tony Robbins' Controversies
Becoming a succesful life coach and motivational speaker is one thing but what Robbins achieved over the years has shot him into celebrity status.
And with all this success has come the inevitable lawsuits, especially when you have a straight talking, no nonsense style that isn't everyone's preference.
The 61-year-old has been sued a number of times over the years from copyright claims to even injuries sustained at one of his firewalk challenges.
Most of these were settled out of court sometimes costing Robbins millions in damages and legal costs.
However, more seriously, in 2019 BuzzFeed published a series of allegations that Robbins had sexually assaulted members of his audience in a conference that took place in California during the 1980s.
Robbins strongly denies the allegations and is suing BuzzFeed for what he has described as "inaccurate, agenda-driven version of the past, pierced with falsehoods".
Tony Robbins Net Worth: Summary
In 2021, Tony Robbins net worth is approximately $600million.
- The self made millionaire has acquired his wealth by primarily hosting thousands of seminars and writing multiple books in the self help and personal development industry that have experienced a huge amount of success worldwide.
- “Awaken the Giant Within” is one of his best selling books of all time and is what put him on the road to success.
- In addition to his main source of wealth, Robbins has invested heavily in over 30 companies in different industries which he actively manages.
- The self help guru also has a large chunk of his net worth ($100m approx) in real estate around the world including a resort in Fiji worth over $50million
- He now lives with his wife, Sage, in Florida where he continues to promote his personal development business and manage his vast array of assets.
- In addition to his multiple business ventures he spends a lot of time giving back and raising money for charity, something that has been close to his heart since the early 90s when he start the Anthony Robbins Foundation (now the Tony Robbins Foundation).
- His life work is based around the premise that the most powerful tool you have at your disposal is your mind and if you can development strategies and tactics to develop they way you think you can achieve all your goals and more.
"If you work for a living, you're trading your time for money. Frankly, it's just about the worst trade you can make. Why? You can always get more money, but you can't get more time."
“Most people fail in life simply because they major in minor things.”
“You see, in life, lots of people know what to do, but few people actually do what they know. Knowing is not enough! You must take action.”
"You have to make the shift from being a consumer in the economy to becoming an owner—and you do it by becoming an investor."
“If you don’t set a baseline standard for what you’ll accept in your life, you’ll find it’s easy to slip into behaviours and attitudes or a quality of life that’s far below what you deserve.”““If you are distressed by anything external, the pain is not due to the thing itself but to your own estimate of it; and this you have the power to revoke at any moment.” —MARCUS AURELIUS”
““The Ultimate Success Formula,” which is an elementary process for getting you where you want to go: 1) Decide what you want, 2) Take action, 3) Notice what’s working or not, and 4) Change your approach until you achieve what you want.”“The only true security in life comes from knowing that every single day you are improving yourself in some way, that you are increasing the caliber of who you are and that you are valuable to your company, your friends, and your family.”
What do you think about Tony Robbins’ net worth? Leave a comment below.