Tai Lopez Net Worth 2021 | How The Businessman Conquered Internet Marketing
- Tai Lopez Net Worth: $60 Million
- Nationality: American
- Born: 11th April 1977 (43 Years Old)
- Profession: Businessman, Entrepreneur And Motivational Speaker
- Children: None
According to wealthygorilla.com, the American entrepreneur Tai Lopez’s net worth is approximately $60 million.
Based in Los Angeles, California, Lopez rose to wealth and fame due to his quest to find the “good life.”
Tai Lopez Net Worth Influenced by Early Life and Childhood
Like so many self-made entrepreneurs, Tai Lopez didn’t have the best start in life.
He was born April 1977 in Long Beach, California, his father was in prison and stayed incarcerated for the majority of his childhood.
Before he went to prison, Lopez's father was a pro-bodybuilder and one of his earliest memories that the youngster had of his parents was constant shouting and arguments.
Consequently, Tai grew up living with his mother and grandmother.
The chaotic relationship with his father was a major source of pain for the Lopez. He never even told his friends that his father was in prison and instead made up excuses that he was busy with work to meet others.
It was Tai's ability and mentality to overcome the trauma surrounding his father at a young age that helped him acquire the bulletproof mindset that would make him successful later on in life.
Developing His Entrepreneurial Skills
Lopez’s entrepreneurial skills were present from a young age. When he was only 6 years old, he started selling cherry tomatoes at 25 cents per bag.
Straight away, Lopez realised that he wasn’t going to make much money doing this and so he switched to running a lemonade stand – the typical American children’s enterprise.
And it was through interacting and selling in his local area that Tai learnt perhaps his most important lesson that he promotes to this day...building knowledge.
In California during the 80s, the young entrepreneur's neighbourhood had a lot of gang activity.
Conquently Lopez struggled to make friends that would have a positive influence on his life.
His relationship with his father had shown him a path that he desperately wanted to avoid and instead of joining in with the gangs, Lopez turned to books.
After initially rejecting the idea that he needed a self help book he decided to give it a try.
Lopez admitted that reading "Unlimited Power", changed his life and put him on a different path to those around him.
He decided that he wanted a better life for himself and wanted to gain knowledge with that goal in mind.
He started to read everyday.
Tai Lopez Net Worth Explained – The Start of The “Good Life”
Despite being well-read and interested in literature, Tai dropped out of college.
He spent ten years attempting to discover the “Good Life,” developing his views from Nicomachean Ethics and Aristotle.
It was the Greek Philosopher, Aristotle, that developed the concept of Eudaimonia, which referred to the idea of living a life that one would like to live.
Tai Lopez defines his own version of the 'Good Life' as “balancing the four fundamental pillars of life – health, prosperity, love, and happiness.”
He even wrote to his scientist grandfather seeking advice on the “Good Life” and how he could apply to it to the modern day.
Unable to sufficiently answer his curious grandson, his grandfather sent him books by the boxful, and encourage Tai to work his way through them in order to figure things out on his own.
Reading these books inspired him to try to meet their writers.
As a result, the young Lopez did some one-off jobs and low paid part time work to accumulate enough money to travel and try to meet the writers.
He eventually had saved enough money to allow him to visit 51 countries.
During his travels, he had lots of varied experiences, including working in an Indian Leper colony.
Once he returned home, he even took up residence with Amish people for more than two years.
The Amish people's simple and traditional way of life had a big impact on Tai as he frequently talks about his experiences with them.
The absence of modern technology would change Lopez's view on the relevance of technology as a whole in modern life.
This would later prove to be a game changer for Lopez as he now viewed technology not as something to consume but rather as a tool to leverage for business.
Although his time with the traditionalists had a huge impact on his life, their lack of emphasis on wealth generation meant that when he decided to leave, Tai Lopez was broke.
He moved in with his mother in North Carolina and started sleeping on the couch.
Tai Lopez Net Worth Explained - Starting From Nothing
With just $47 to his name, things looked bleak for Lopez.
He had spent all this time reading hundreds of books, travelling the world and experiencing different cultures and had very little to show for it.
Here, he contemplated where he found himself: a person with no skills, money, or college degree.
But what he did have was the experience and knowledge of how people live and have to accumulate wealth.
Remember that book he read by Tony Robbins, Unlimited Power? One of the techniques Robbins offers to his students is to "model" those who are successful.
Look at those whose success you would like to emulate and reverse engineer their sales funnel.
A shortcut to this technique is to acquire a 'mentor'.
Someone who will provide you with the necessary guidance for you to acquire the skills that made them successful.
This was the path that the young Lopez wanted to pursue.
Now all he needed was to find a mentor.
Tai decided to look through the yellow pages for inspiration (it was the 90s afterall).
He found himself browsing the finance section and saw that the biggest ad was for someone called Mike.
He paid him a visit, declaring that he would work for free and in return wanted to learn all about finance and business.
Astounded by the tenacity of Lopez, Mike agreed and told Tai that "You know, I've been looking for someone like you for 20 years".
Work Experience With His Mentor Mike Stainback
Mike Stainback was the head of one of the largest insurance firms in the area.
He was impressed with Lopez and his courageous attitude. Within a couple of days he set up an office for Tai next to his in what used to be his spare cupboard.
On his first day he gave his young apprentice a huge folder filled with local phone numbers and said to him, "Cold call these people".
Stainback promised to give Lopez a percentage of his sales, if any.
Lopez freely admits that when started selling insurance and cold calling local people in north Carolina, he "sucked".
It would take him over a month to close his first deal.
But the hungry salesman didn't stop there and within 9 months he went from having zero dollars to his name to closing out a deal which made him over $100,000.
This experience blew Tai's mind and gave him the desire to pursue a career in finance.
Becoming a Professional Financier
After learning the ropes with Stainback, it would be his mentor who helped Lopez acquire a role at GE Capital where he became a Certified Financial Planner.
He took to the role quickly and within months he was outperforming the company's top salespeople.
He worked there for three years between 2001 and 2003.
Once he’d acquired experience in wealth and asset management, he co-founded LLG Financial Inc.
This business managed more than $100 million. It had around 6000 clients across 50 states.
But even with this unbelievable level of growth, Lopez left the firm in 2007 to pursue what he saw to be the best opportunity of a generation - internet based businesses.
He began accumulating his wealth when he became the owner of Elite Global Dating, LLC in 2007 and his name has been linked to prominent dating websites ever since.
He was also one of the first people to harness the power of social media in marketing. As an early adopter he was able to leverage the huge scale of the platforms to generate leads for his business.
He used Facebook for paid marketing as well as organic marketing, being one of the first to do so.
Becoming an Internet Marketer Guru Overnight
Tai Lopez became an overnight sensation after he began sharing his fortune and assets like fancy cars with his online followers.
If you had been on YouTube during this time, chances are you would have seen this advert.
Lopez released a series of ads similar to this one where he shows his audience the wealth that he has built and how he did it.
He now has over 1.3 million YouTube subscribers, 6 million Facebook followers, 2.7 million Instagram followers, and 650,000 Twitter followers.
It's probably fair to say the marketing strategy worked!
The 67 Steps Program
Tai Lopez details the process of attaining his personal profit in the 67 Steps Program.
This is a course in which he details his way of setting oneself free and creating possibilities leading to the “Good Life”.
This is a web-based program consisting of thirty 60-minute video tutorials.
There is an interactive element as learners can discuss questions in an online form, which has received acclaim.
This community allows program users to support each other, and Lopez’s team also offer telephone consultations too.
He began this program in 2014, and this is probably still his biggest income source.
Tai Lopez In the Present Day
today, Lopez is perhaps most well known these days for The Lopez Show, his podcast.
In this, he gives advice to some 1.4 million listeners across 40 countries on the topics of happiness, love, health, and how to attain wealth.
From this platform Lopez has built a number of different income streams including:
- His online courses
- YouTube Ads and Social Media Ads
- Affiliate Links and deals with sponsors
These income streams play a significant role in the millionaires net worth and it's fair to say he has mastered the ability of monetising an audience.
His podcast has had sponsors from a variety of sources over the years and he releases around 8 episodes each month.
Family Life and Personal Life
Although he is active on social media Lopez is pretty quiet about his personal life.
He viewed social media as a tool to leverage for business purposes and not to consume like everybody else.
Only recently he has posted about his hard times growing up, his non-existent relationship with his father and how fortunate he was to have his mother and grandmother look after him when he was a child.
He is dating Kenna Alastair, a model from Los Angeles.
As for hobbies, Lopez is known to enjoy MMA (mixed martial arts) and basketball.
Tai Lopez - Controversies
There have been accusations flown about regarding Tai Lopez as a scammer and con artist.
People have claimed that Lopez’s lessons about changing your business aren’t very helpful.
What’s more, lots of people believe them to be overrated and overpriced.
The controversy began around the time Tai Lopez began promoting his programs, mainly via YouTube paid ads. Critics even denounced his programs as a 'get rich quick scheme'.
However, one thing’s for sure, Lopez is a true entrepreneur who has managed to gain wealth from nothing.
He has looked for innovative ways to accumulate wealth and focused on niches that others have not.
Tai Lopez Quotes
“One thing I’ve noticed with the successful. They don’t spend a lot of time in the past.”
“People think I’m joking when I say whoever experiments the most in life wins. But I’m not.”
“You can get most things you want in life. It’s just that most goals will take one or two years longer than expected. Be patient.”
"My 100 year old Grandma said, 'One of the things wrong with modern society is we don't eat 3 meals anymore as families'."
“The current education system forgot; you have to inspire kids. You can’t just lecture them.”
“Obsessed is a word used often by the lazy to describe the dedicated.”
"Stop freaking out when your goals don't instantly happen. Now you have something to look forward to".
“If I could have one superpower, without a doubt, it would be the ability to stay cool under intense pressure. What could be more important?”
If you’re having a hard time sticking to a schedule/procrastinating, there’s a simple solution. Reduce the time. Do less but be consistent.”
“Remember that your brain isn’t built for happiness. It’s built for survival. Happiness is something you have to create after the fact.”
"Stop cheating on your future with your past. It's over".
“As you rise, the number of critics will also rise. Humans seek out negativity. It’s a cognitive bias of their brains. Stay focussed and proceed.”
Tai Lopez Net Worth 2021: Summary
- Growing up with his mother and grandmother with his father incarcerated, Tai Lopez came from humble beginnings.
- Rather than get involved in the neighbourhood gangs, Lopez turned to literature and was inspired to seek the “Good Life.”
- Dropping out of college, Tai continued reading and decided to save enough money to travel the world in a bid to meet his favourite writers. While on his travels, he worked for a while in a Leper colony in India.
- When he returned, he spent time milking cows with the Amish community.
- With only $47 to his name, Tai Lopez returned to live with his mother.
- Lopez vowed to make money and offered to work for free to learn about business and finance. His plan worked and he was able to begin his own company. He also put his name to many elite dating websites.
- Tai Lopez rose to fame almost overnight and he gathered a large following on various social media platforms.
- It is believed that Tai Lopez net worth is mainly funded by his 67 Steps online program where he teaches and mentors others in achieving success and wealth.
- He keeps his personal life fairly private but is known to be dating an LA-based model, Kenna Alastair.
- It is believed Tai Lopez net worth is around $60 million.
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