The student turned entrepreneur started the website in May 2016, which has gone on to double in revenue year on year.
Whilst the youngster has achieved tremendous success in such a short space of time his future didn't always look as bright as it does now.
Kelly dropped out of Rutgers University after failing his math class in his freshman year and decided to pursue a career online.
Inspired by his father who already had a business online, he realised that there was a potential for selling home-made Jerseys that had an old-school hip-hop culture theme online.
After hiring a designer and setting up a Shopify website the college dropout took to marketing his innovative product.
Kelly knew his unique brand would be popular with sports stars and hip hop artists which led him to leveraging Instagram as the sites primary marketing platform.
For most drop-shippers getting big names to promote their products would cost thousands but due to appeal of the product very often artists like Lil Pump and Soulja Boy would do it for free.
In his first year he managed to sell $245,000 worth of inventory which grew to $450,000 in year 2 and $1.2million in year 3.